Launched in March 2024 as “The AHG Magazine,” this project quickly became one of Absheron Hotel Group’s most meaningful creative initiatives. Initially shared only across hotels, restaurants, and selected partners, the publication entered a new phase as it grew and expanded its reach.

Reflecting this evolution, it was renamed “The Experience,” a more inclusive platform that brings together stories, updates, and innovations not only from AHG but also from across the wider Pasha Holding ecosystem.

Today, the journal reaches a broader audience through distribution at airports, hotels, and restaurants, attracting strong interest from both guests and partners. Published quarterly, “The Experience” offers insights into tourism trends, useful information, memorable moments, and the people behind the industry.

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